The Star Made Me Buy It

Today's star is George Montgomery for Stetson hats:

The ad is from 1948.  I figured that out because the movie mentioned at the top of the ad came out that year.

I basically know zilch about George Montgomery, and when I saw pix of him on the 'net, he looked almost exactly like five other male stars from that period.  Just wish I could name them all.  

I remember my dad wearing hats similar to that to work every day.