Today's star is a somebody I actually sorta was aware of when I was a kid...
Pancho Gonzales for Viceroy cigarettes
'aware of' meaning I knew what his deal was, i.e. he was a tennis player.
Not that I had - or have - any interest in tennis.
BTW, this IS interesting. A book about Bill Tilden, who was a huhYOOGE deal, tennis-wise, back in the day, written by a guy from Philly, Allen M. Hornblum. He mainly writes about institutional cruelty in all its forms. (If you're interested in that topic, Hornblum's your man), but his book about Tilden is super well-worth the read.
It's called American Colossus: Big Bill Tilden and the Creation of Modern Tennis.
Available all over the 'net.
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