Today's star is Joan Fontaine for Lux Toilet Soap:
Toilet soap????
Back in the day, the idea of toilet (or twa-lay) was about the process of washing oneself, dressing and attending to one's appearance.
It's hard to believe that she and her sister (Olivia de Havilland) had such a horrible relationship. They usually played very sweet women, although I seem to remember seeing Joan play a flinty character or two.
September Affair, the movie the ad is advertising, is pretty good, alas with the usual Hollywood ending for these kind of plots.
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