The Star Made Me Buy It

I keep finding more and more of these - about a year ago, I bought a bunch of 1940s Life magazines - but it's taken me until recently to go through them all.  

Here's what we have today:

Claudette Colbert for Auto-Lite car batteries

Can you imagine the pitch from the ad agency's creative director??

'Trust me, we WILL get women buying your car batteries, because we're gonna hire one of your better half's favorite movie stars, and you know how much the ladies today like to pattern their lives after what they read in the movie magazines.'