Most of us have older ladies in our families or among our acquaintances who can tell us all about the role hats played in the lives of ladies, pre-1965 or so.
You wouldn't dream of going to a job interview hatless. Or gloves-less, for that matter.
Hats were de riguer in church, and just about anywhere else where you were expected to look your best.
A popular movie cliche involved a woman coming home with a new hat, just because the act of buying one made her feel good.
A hat is a sure-fire means of salvaging a bad hair day.
Hat-buying is infinitely more fun than shoe-buying. 
A good hat can reflect your mood and personality better than any other accessory or garment.
In the literature of the 19th century and earlier, lady milliners are usually portrayed as loose women. Seamstresses, almost never. Some PhD candidate ought to look into this. 
Everybody looks better in a hat.
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