The Star Made Me Buy It

Today's star is a late 1940s ad, with famed chanteuse the Incomparable Hildegarde, for Cannon Hosiery...
 

Two or three years ago, an auction I attend regularly had a TON of stuff related to Hildegarde (real name Hildegarde Loretta Sell), from either a collector, or maybe the estate of her publicist.  

There's lotsa her appearances on YouTube.